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Lowe's Accused Of Bigotry For Pulling Ads From All-American Muslim

Lowes has been under attack on social media sites over its decision to pull its ads from the TLC show ‘All-American Muslim.”

The most prevalent criticism on social media is that the company’s decision was based on bigotry.

Rapper Russel Simmons, under his Twitter account ‘@UncleRUSH’, has led the charge against the home improvement giant.

Yesterday, Russel Simmons tweeted “Just purchased remaining spots for #allamericanmuslim for next week The show is now sold out! keep your money @lowes and we will keep ours.”
In response to much heated criticism, Lowe’s issued the following apology on its Facebook page today:
It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective – social, political and otherwise – and we’ve managed to make some people very unhappy. We are sincerely sorry. We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we’re proud of that longstanding commitment.

Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.

We strongly support and respect the right of our customers, the community at large, and our employees to have different views. If we have made anyone question that commitment, we apologize.

Thank you for allowing us to further explain our position.

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