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Walmart Launches First Ultra Premium Dog Food Brand, Pure Balance

Dog owners now have another way to save money at Walmart, so their companions can live better. Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailer’s first ultra premium dry dog food which includes no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products.


Pure Balance’s first and primary ingredient is either real lamb meat or poultry, and contains a blend of omega 6 and 3 fatty acids good for a healthy coat and skin. Additionally, the product supports vision health, as well as heart health and immunity.


“Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them,” said Jody Pinson, vice president of pets at Walmart. “Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford.”


Walmart’s new Pure Balance brand dog food offers key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food.
“As a veterinarian, I am repeatedly asked to recommend diets for peoples’ pets, and I see a lot of benefits in switching to Pure Balance,” said Dr. Chip Lang, a veterinarian at the Cochranton Veterinary Hospital in Pennsylvania. “Pure Balance is formulated to contain a simple and well-balanced base of quality nutrients, while avoiding unnecessary additives. The combination of these benefits means that the diet could be recommended for healthy animals and pets with skin, intestinal or other allergies.”

View Comments

  • Just started gradually switching my sensitive skin dachshund mix to it and she picks out the pure balance and leaves her old food! Loves it!

  • I too just picked up this food while searching for what was available at Walmart that had ingredients that seemed more in line with my older pets needs. Still using up some of her older food so haven't given a taste test yet - but just hoping that it was the best choice. (I find myself seeing probably modified "corn" as the weight causing, health defeating enemy these days.)

  • My collie was scratching constantly, the vet said it could be allergies. I started him on Pure Balance and by the end of the first bag, he had stopped scratching and 5 months later all his hair is back and hes gained all the weight back. Just giving him a crust of pizza will start him scratching, but the Pure balance is wonderful, and half the cost of "specialty" foods.

  • Just started gradually switching my sensitive skin dachshund mix to it and she picks out the pure balance and leaves her old food! Loves it!

  • I too just picked up this food while searching for what was available at Walmart that had ingredients that seemed more in line with my older pets needs. Still using up some of her older food so haven't given a taste test yet - but just hoping that it was the best choice. (I find myself seeing probably modified "corn" as the weight causing, health defeating enemy these days.)

  • My collie was scratching constantly, the vet said it could be allergies. I started him on Pure Balance and by the end of the first bag, he had stopped scratching and 5 months later all his hair is back and hes gained all the weight back. Just giving him a crust of pizza will start him scratching, but the Pure balance is wonderful, and half the cost of "specialty" foods.

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