“When our customers speak up, we listen. Last year, they told us they wanted a holiday layaway program. We brought it back, and it was a success,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “This year, they told us they wanted more categories, more time and a different fee structure. And we responded again. I’m excited to announce that we’re rolling back our Christmas Layaway open fee from $15 to $5. This is a direct response to feedback we received since announcing this year’s Holiday Layaway program. Customers who make their final payment will receive a refund of the $5 fee on a Walmart gift card.”
Walmart Christmas Layaway Overview:
Available nationwide Sept. 16 through Dec. 14, layaway at Walmart will give families 90 days to shop, pay and stretch their paychecks further this holiday season. Layaway features at Walmart include:
- An expanded list of eligible categories, including small home appliances and select sporting goods such as basketball goals, trampolines and large exercise equipment. Customers can also use layaway for a broad selection of electronics, toys and jewelry.
- Early layaway access for shoppers who like their local Walmart store on Facebook. Customers simply need to sign up on their local Walmart Facebook page to be able to start their layaway on Sept. 14.
Process, Pricing and Savings
| 2011 Layaway | 2012 Layaway |
| Days to Pay | 60 | 90 |
| Open Fee | $5 | $5 |
| Down Payment | 10% or $10, whichever is greater | 10% or $10, whichever is greater |
| Cancellation Fee | $10 | $0 |
| Total Refunded when Completed | $0 | $5 (giftcard) |
Individual items must be priced $15 or more, and the total layaway purchase must be at least $50. If the order is cancelled or not paid in full, the open fee is not refunded; however, no additional cancellation fee will be charged. Layaway open fees and refunds may vary by state.
SOURCE: Walmart SIMILAR STORIES: