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FAIL: Mila Kunis Esquire's 'Sexiest Woman Alive 2012'

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Mila Kunis, best known for her role in That 70’s Show, was named by Esquire Magazine as ‘Sexiest Woman Alive 2012.’ Placing Kunis amongst the ranks of Esquire’s prior ‘Sexiest Women’ Angelina Jolie, Scarlett Johannson, Halle Berry, and last year’s winner, Rhianna.


As with prior year’s announcements, the public relation and media hype machines went to work. Every mainstream news outlet featured the story yesterday. However, the universal reaction from readers’ comments across a wide range of media viewer demographics was a resounding “NO.”


By over an 80% margin, mainstream media viewer comments were often kind in their denouncement, saying along the lines that Kunis was, “cute, but not sexy,” while also questioning Esquire’s judgement with comments such as, “Is this a joke?”


The reader reaction to Esquire’s choice goes beyond Kunis. It reveals that with the increased use of interactive media on the internet with a corresponding diminishing use of one-way media such as hard print, the relevance of the social elite media’s opinions and pronouncements to a mass audience is also diminishing.


The same principle of interactive media applies to financial and political elites as well. Similar viewer disbelief is expressed when Federal Reserve Chairman Ben Bernanke’s says that inflation remains under control while food and gas prices rise, or when the Obama Administration releases a 7.8% unemployment number.


In a world where Brevard County’s Kate Upton can promote herself with a YouTube video where popular views may ultimately lead to a Sports Illustrated modeling career, the social elite media coronations such as Esquire’s ‘Sexiest Woman Alive” may soon become as salient as a video recommendation by a Blockbuster store clerk and a hard print newspaper’s political endorsement.

The naming of Kunis as ‘Sexiest Woman Alive” comes at the same time that the actress is being rumored as a possible star in the upcoming movie based on the book 50 Shades of Grey which was infamously briefly banned by the Brevard Countly Library system.




VIDEO: Esquire

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View Comments

  • Esquire magazine: desperately trying to stay relevant. Ms. Kunis is adorably sexy but not slutty. How this writer so quickly determined the public's reaction to this choice is beyond me. Mila isn't an air-head celebrity, she's an actress who is being noticed, and she's smart and pretty. Good for her!

  • The Brevard Times? Who made you the beauty expert? And what catty woman on your staff wrote this? Jealous much?

  • She's not sexy because there are no curves. She also comes off as too smart and happy to be objectified. Generally speaking, sexy women need curves and they need to be a little damaged.

  • umm, your insane. just because women dont have "curves" or that theyre not "slutty" doesnt mean theyre not sexy and i think mila kunis is a perfect example of that

  • Im not going to lie. I would be more than happy to share my bed with her for an indefinite amount of time. But sexiest woman alive??? Please, how much feet up in the air time did she have to shovel out to get that title?

  • For some reason every time I see her I imagine slapping her face with my member and her begging for more. Just seems like the type of woman she is you know?

  • sounds like someone is jealous at brevard times.........lol i can really care less about these stupid titles celebrities get/make for themselves. someone is truly sexy based on so many reasons in so many cultures. i think this is just a promo for the upcoming movie thats all. i also think mila is beautiful and maybe she did deserve the title. let me guess those who do not approve would like to see the title go to kim kardashian or lady gag

  • Esquire magazine: desperately trying to stay relevant. Ms. Kunis is adorably sexy but not slutty. How this writer so quickly determined the public's reaction to this choice is beyond me. Mila isn't an air-head celebrity, she's an actress who is being noticed, and she's smart and pretty. Good for her!

  • The Brevard Times? Who made you the beauty expert? And what catty woman on your staff wrote this? Jealous much?

  • She's not sexy because there are no curves. She also comes off as too smart and happy to be objectified. Generally speaking, sexy women need curves and they need to be a little damaged.

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