7-11 Free Slurpee Day 2014

Saturday, July 12 FREE Big Gulp® soft drink

Sunday, July 13 FREE M&M’s Birthday Cake Flavor candies

Monday, July 14 FREE Grandma’s Cookies

Tuesday, July 15 FREE Hostess Twinkies

Wednesday, July 16 FREE Snickers or Twix brand ice cream bar

Thursday, July 17 FREE Quaker Chewy Yogurt snack bar

Friday, July 18 FREE Pillsbury cookie

Saturday, July 19 Another FREE small Slurpee drink

To receive each day’s free offer, a customer must first download and register on the 7-Eleven app. A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The bar code appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out. Quantities are limited, and the free items are available at participating stores while supplies last. The offer is limited to one free item per person, per day. The 7-Eleven app is not required to receive a free Slurpee drink on 7-Eleven Day (Friday, July 11).

“Every year on 7-Eleven Day, we take the opportunity to thank our guests for their patronage throughout the year,” said Laura Gordon, 7-Eleven vice president of Marketing and Brand Innovation. “This year we’re saying thanks in an even bigger way with eight days of free stuff. Summer is the season of fun, and each day’s special offer through our 7-Eleven app is a fun treat to enjoy, compliments of 7-Eleven and our supplier partners.”

This summer, two limited-edition Slurpee drink flavors are among choices at 7-Eleven – Lemonade, made with real fruit juice, and Slurpee Lite™ Sugar-Free Fanta Watermelon Punch.

“Slurpee is known for its delicious variety of flavors and colors,” Gordon said, “and this summer is no different. This year’s flavors celebrate the season with two of the most popular refreshments this time of year – lemonade and watermelon. Our colorful mason jar cups and mustache straws add an extra element of fun, bringing out the kid in all of us.”

Each 7-Eleven Day, the Slurpee birthday party extends to social media where 7-Eleven sees its traffic increase by double digits on Twitter, Facebook and Instagram. The retailer has added Tumblr to its social media mix this year.

Participating 7-Eleven stores also are offering ¼-pound Big Bite® hot dogs this Friday for $1 as part of the birthday celebration. Adding to the already great value, customers can top these dollar-dogs with their choice of condiments like mustard, catsup, onions, relish, chili and hot melted cheese for no extra charge.