7-Eleven, the first convenience store, began its run in 1927 when a Southland Ice Company employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major international retailing chain with over 10,000 7-Eleven stores in North America and more than 56,000 stores worldwide.
7-Eleven will also hold a promotion from July 12 to 18 dubbed 7Rewards Week. During 7Rewards week, 7Rewards members will receive a free 7-Select® food or drink valued under $2 with any 7-Eleven cup purchase (Slurpee, Big Gulp®, Coffee and Iced Coffee Chillers). To receive the free 7Rewards Week offers, customers must have 7-Eleven’s free mobile app (available via the App Store or Google Play).
The free 7-Select offers will automatically appear as a coupon in the “Scan and Save” section of the app. The free 7-Select products are available at participating stores, while supplies last and must be under $2., such as 7-Select-branded gummi candies, salty snacks, bakery items, cookies, ice cream and cold beverages.
“7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “By adding 7Rewards Week, we have a whole week to say thank-you for their business throughout the year.
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