According to the National Retail Federation, spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants planning to purchase costumes in 2016.
Superheroes Dethrone Princesses From Number 1 Spot After 11-year Reign
More children this year than ever before will be celebrating Halloween dressed as their favorite superhero, as princess costumes fall to the number two spot after an 11-year reign, according to NRF’s annual survey conducted by Prosper Insights..
Over three million children will dress as their favorite action or superhero, 2.9 million will dress as their favorite princess and 2.5 million plan to dress as a cat, dog, bunny or other animal.
TOP 2016 HALLOWEEN CHILDREN’S COSTUMES
Action/Superhero
Princess
Animal (Cat, Dog, Lion, Monkey, etc.)
Batman Character
Star Wars Character
Tie: Witch AND DC Superhero (excl. Batman)
Frozen Character (Anna, Elsa, Olaf)
Marvel Superhero (excl. Spiderman)
Zombie
Spiderman
TOP 2016 HALLOWEEN COSTUMES FOR ADULTS 18-34-YEARS-OLD
As millennials plan for their party attire for Halloween weekend, more than nine percent will reach for a Batman costume, followed by 6.1 percent opting for witch hats and brooms and five percent planning to dress as an animal.
Batman Character (Batman, Harley Quinn, The Joker, etc.)
Witch
Animal (Cat, Dog, Bunny, etc.)
Tie: Marvel Superhero (Deadpool, Spiderman, etc.) AND DC Superhero (Wonder Woman, Superman, excl. Batman)
Vampire
Video Game Character
Slasher Movie Villain (Freddy, Jason, Michael Myers, etc.)
Pirate
Star Wars Character
Zombie
TOP 2016 HALLOWEEN COSTUMES FOR ADULTS OVER 35
Halloween isn’t just a holiday for kids and young adults, and this year plenty of adults will be getting in on the action. More than 76 percent of adults have already decided what to dress as this Halloween. While most adults will don a witch or pirate costume, with no surprise, more than four percent of older adults will turn to current events like the presidential election for their costume inspiration.
Witch
Pirate
Political (Trump, Clinton, etc.)
Vampire
Batman Character (Batman, Catwoman, etc.)
Animal (Cat, Dog, Bunny, etc.)
Tie: DC Superhero (Superman, Wonder Woman, excl. Batman) and Star Wars Character
Tie: Ghost and Zombie
Scary Costume/Mask
Marvel Superhero (Iron Man, Hulk, Spiderman, etc.)
TOP PET HALLOWEEN COSTUMES FOR 2016
Many families want the whole house dressed up on Halloween, including their pets. Sixteen percent of consumers plan to dress their pets in costume this year and 86.7 percent of those consumers already have a plan for their pet’s costumes. Pumpkin, hot dog and bumble bee are at the top of the list again this year.
Pumpkin
Hot Dog
Bumble Bee
Tie: Lion and Star Wars Character
Devil
Batman Character
Witch
Superman
Action/Superhero
Cat
METHODOLOGY
The survey asked 6,791 consumers about Halloween costume plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.
Photo credit: Spirit Halloween
